To many people, QR codes are just a quick way to get mobile users to access their website. Yes, this is one important use for QR codes but is only just the beginning!
In order to fully understand how you can use QR codes to engage your mobile customers, let’s go back to basics for a moment...
The primary advantage of a QR code is that they make accessing information through a mobile device easy because they remove the need to type anything in on a touch screen or tiny keypad; and as with all sales and marketing activities, the easier it is to engage, the more engagement you will get.
So, use QR codes wherever you can to make life easy for your customers ... there are loads of different QR code types to play with, here are a few you may be less familiar with:
Phone number QR: share a phone number. Scanning this type of QR code will prompt your customer to give you a call (or store the number for later). Perhaps a customer service number or a help line:– a great way to...
Since we launched QRzing.com we have seen the good, the bad and the ugly as far as QR codes are concerned. Here are 10 of our top tips to help you achieve QR code marketing success.
After several months of hard work, we're delighted to release our brand new new website which now includes this blog.... so welcome to this our first blog post ever!
Over the years many "experts" have proclaimed the death of the humble QR code but the reality is QR codes remain the quickest way for your mobile customers to engage with your brand and shared content.
Just remember: QR codes are only one element of a successful marketing campaign, the normal rules of marketing still apply; for example when you use a QR code you need to make sure you include a call to action (scan the QR code) and a reason to scan it (a great new product, offer, discount, etc).
This is where this blog can help!
Through this blog we'll be passing on hints and tips to help you get the most out of your QR...