What is a QR code?
QR (Quick Response) code is a type of 2D barcode that can be scanned by a smartphone camera to access information or link to a website. They come in two types: static & dynamic QR codes. IMPORTANT: dynamic QR codes are required for QR code tracking.
What are the benefits of tracking QR code statistics?
By tracking the scanning of QR codes, businesses can gather valuable data that can inform their marketing strategies, improve the customer experience, measure the effectiveness of marketing campaigns, gain customer insights and improve the return on investment (ROI) of their campaigns.
How do QR codes help measure the effectiveness of marketing campaigns?
By tracking the number of QR code scans and conversions, businesses can determine which campaigns are working and which need to be refined. This information provides valuable insights into customer behavior and helps businesses make informed decisions about their marketing strategies.
How can QR codes provide customer insights?
QR code scans can provide information such as the time of day the code was scanned, the location of the scanner, the type of device being used and the users preferred language. This information can help businesses understand customer behavior patterns and make more personalized and relevant engagements.
How can QR code statistics improve customer engagement?
By tracking QR code scans, businesses can identify patterns and trends in customer behavior, which can be used to create more personalized and relevant engagement with customers. This can lead to improved customer satisfaction and loyalty.
How do QR codes improve the ROI of marketing campaigns?
Using QR codes to track customer behavior, businesses can optimize their marketing spend and make informed decisions about their campaigns, leading to improved return on investment.