What is a Static QR code?
A static QR code in the basic form of QR code; it holds all the information that the creator wishes to share with the user who scans it, within the QR code itself.
As a result, the more information you wish to share using a static QR code, the more black and white dots that are needed – making the QR code larger, more complex and difficult to read with a mobile camera.
The biggest drawback of static QR codes is that, once a Static QR code has been created the information shared within it cannot be changed!
So, if you were to create a static QR code to share a page on your website and then decided to change your webpages URL, you would need to reprint all your signs, product packaging and marketing materials just to update your website address! Thankfully, this can be avoided by using a 'Dynamic QR code'.
For this reason, Dynamic QR codes are always recommended for professional use wherever possible. Find out more about dynamic QR codes here ...
What is a Dynamic QR code?
In contrast, dynamic QR codes don’t hold the shared information within the QR code itself, but instead hold a link to a web based service, such as QRzing.com, that holds the required information on behalf of the creator of the QR code. As a result, the information can be easily updated at any time without needing to change the QR code itself. For this reason, dynamic QR codes are often referred to as editable QR codes and are the recommended option for professional users.
Another big advantage of Dynamic QR codes is that dynamic QR codes are trackable; the QR code service provider can easily count how many times a code has been scanned and the stored information accessed, as well as when, where and what type of device was used to scan the QR code.
If you are in business or a marketer, this information is invaluable in helping to understand what your customers are looking for and how they are engaging with your brand and the information you have provided.